<p><a href="https://www.patreon.com/beccabellamy/posts?filters%5Btag%5D=my%20bull%20says">Click here</a> to read the previous parts of the story.</p><p><img data-media-id="67117633" src="/31/02/3102563e4639f840c5fabc279401de07e886e55dd9f590589428183860ae44b4.jpg"></p><p>“It’s okay if you’re excited about this,” Jessica said as she took Joel’s hand in hers and squeezed it softly. “Most men are excited to go on a lingerie shopping trip with their wives.”</p><p>“Most men get to fuck their wives in the lingerie they buy,” Joel replied.</p><p>She turned and smiled at him as they approached the store. “That’s true, but you’re not most men, are you? Most men can give their wives the sexual pleasure they seek. Most men aren’t turned on by the idea of watching someone else fuck their wives. Most men aren’t eager, willing cuckolds.”</p><p>Joel was, in fact, excited. He still felt a little weird admitting that he was excited, but there was little point in denying it. He felt arousal coursing through him, particularly since they were about to spend an impressive amount of money on lingerie.</p><p>Jessica had been very clear that she wouldn’t be shopping at Victoria’s Secret. She’d said numerous times that Grant deserved the absolute best, which is why they were about to step into Agent Provocateur, home to lingerie sets could push their total bill over $1,000.</p><p>Jessica stopped outside the store, turned to Joel, and asked, “Do you understand what you’re supposed to do in there?”</p><p>“I do,” he said.</p><p>“And you’re not going to chicken out? You’re going to do as Grant instructed?”</p><p>“I will,” Joel said.</p><p>Jessica offered a soft, lingering kiss and took his hand once more to lead them into the store as Joel remembered her bull’s words, as relayed by his wife: “My bull says a cuckold should take his wife lingerie shopping to buy something sexy for him to fuck me in. He says you should tell the sales girl that you’re a cuckold. Will you do that?”</p><p>It wasn’t the lingerie shopping that produced the anxiety Joel was feeling. It wasn’t the notion of spending a huge amount of money to make his wife look hot so someone else could fuck her that produced anxiety either. It was the idea of having to tell the sales girl that he was a cuckold. It was having to admit to someone else that he wasn’t going to be fucking his wife in the lingerie they were buying that filled him with anxiety.</p><p>That anxiety only got worse when a tall, breathtakingly beautiful blonde girl in a pair of tight jeans and a white blouse approached them and said, “Welcome to Agent Provocateur. I’m Noelle and it’s a pleasure to have you in our store. Is there anything I can help you find?”</p><p>Joel wasn’t sure why, but Noelle’s exceptional beauty made the idea of confessing his status as a cuckold even more embarrassing. He’d agreed to do it, though. He’d promised his wife he would do as her bull desired, even if it was embarrassing.</p><p>“Yes,” Joel said before pausing and letting an awkward silence fill the air for a few moments. “We would like to find something for my wife to wear…” Joel paused again as his heart pounded in his chest and his knees buckled just a little.</p><p>Noelle held his gaze and smiled, though Joel could see that his inability to complete a thought was probably making her more uncomfortable than if he’d just blurted out why they were in the store.</p><p>He took a deep breath, squeezed his wife’s hand, and said, “Sorry. We would like to find something exceedingly sexy for my wife to wear for her boyfriend.”</p><p>They’d agreed that calling Grant her bull would likely have been confusing since most people weren’t aware of the particulars of the cuckold lifestyle. It was much easier to call him her boyfriend.</p><p>For just a moment Noelle looked stunned, though that look quickly melted away as her gaze turned to Jessica. “A boyfriend, huh? Lucky girl.”</p><p>“Yes I am,” Jessica said.</p><p>Noelle turned back to Joel, smiled, and asked, “Would you mind terribly if I asked your name?” </p><p>“Oh, sorry, I’m Joel and this is Jessica,” Joel replied.</p><p>Noelle offered them both a surprisingly firm handshake and said, “Well, Joel, did you have something in mind? What sort of lingerie do you think your wife’s boyfriend would enjoy seeing her in?”</p><p>“Well, we were looking on the website,” Joel said, “and we really liked the naughty lingerie section.”</p><p>He couldn’t quite look in Noelle’s eyes as he recalled the collection of breathtaking lingerie they’d browsed online earlier that day. Each piece looked sexier than the last and Joel hadn’t been able to control his desire as he imagined Jessica offering herself to Grant in each and every little lacy outfit.</p><p>“Excellent,” Noelle said. “Do you have a color preference?”</p><p>“Jessica looks really good in black,” he answered. “I liked the dark red on the website, too.”</p><p>“And how about you, Jessica? Do you have any preferences?” Noelle asked.</p><p>“It’s all up to Joel,” Jessica replied with a smile. “He might seem a little nervous, but he’s actually quite thrilled about this whole thing. You wouldn’t believe how…well, excited he got while we were browsing your website.”</p><p>Noelle smiled and said, “Let’s find you something to try on, then.”</p><p>She turned and Joel took his wife’s hand and they followed as Noelle pulled a dark red lace bodysuit with a small satin strip around the waist from the shelf.</p><p>“This is one of our best sellers,” she said as Joel glanced at the price tag and nearly gasped aloud at the $590 cost. “It offers a combination of elegance and sexiness that most of our customers absolutely love. What do you think, Joel? Will your wife’s boyfriend enjoy seeing this on her?”</p><p>Joel nodded, mostly because he couldn’t quite speak. He was overwhelmed with arousal, in large part because Noelle seemed to have embraced his reality in a way he found thrilling. She wasn’t being cruel or overtly trying to humiliate him, and yet she’d managed to deliver the kind of kinky thrill that made him crave being his wife’s cuckold.</p><p>“Would you like to try this on, Jessica?” Noelle asked.</p><p>“I’d love to,” she answered.</p><p>“Follow me,” Noelle said as she led them towards the back of the store, through a set of gauzy white curtains, and into the fitting area. She unlocked the door to one of the private fitting rooms and gestured for Jessica to step inside while handing her the bodysuit.</p><p>“You can sit there if you’d like,” Noelle said as she pointed to a comfortable-looking couch resting against the wall.</p><p>Joel sat and, much to his surprise, was joined by Noelle. “How long has your wife been seeing this other man?” she asked.</p><p>“Uh, a little more than three months,” Joel said as he looked over at the exquisitely beautiful girl sitting next to him.</p><p>“Is this the first time you’ve bought her something to wear for him?” she asked.</p><p>“It is,” Joel answered as he looked down at his hands. He couldn’t quite overcome his sense of discomfort at exposing his innermost secrets to someone he’d just met.</p><p>“There’s no need to be embarrassed, Joel,” Noelle reassured him as she reached out and touched his arm. “I think it’s nice. You have no idea how many couples come in here thinking that a piece of lingerie is going to reinvigorate their sex lives. It doesn’t work that way. Lingerie’s not magical. Inviting another man into the bedroom? That is actually kind of magical, or at least it can be, and if your wife’s been with him for three months it seems safe to assume that she’s getting exactly what she needs.”</p><p>Joel looked at Noelle and saw a smile on her face and a glint in her eye. There was no question she was enjoying herself. She probably didn’t need to be sitting with him. She probably could have gone back to work and they could have found her if they needed more help.</p><p>“Am I right, Joel? Is your wife’s boyfriend giving her what she needs?” Noelle asked.</p><p>“He certainly is,” Jessica replied as she stepped out of the fitting room.</p><p>She ran her hands over the tight-fitting bodysuit and twisted to give Joel the full experience.</p><p>“What do you think, Joel? Will your wife’s boyfriend enjoy her in that bodysuit?” Noelle asked.</p><p>“Yes, he will,” Joel answered as he let his eyes wander over Jessica’s body. She looked absolutely perfect. The lingerie fit like a glove and managed to enhance both her ass and her breasts. The simple strip of satin that acted as a sort of high-waisted belt was a perfect little touch, too.</p><p>“Do you really think so?” Jessica asked. “Do you think it will make Grant want me?”</p><p>Joel glanced at Noelle and saw a smile on her face. There was no question Jessica was trying to push him to reveal more in front of a relative stranger.</p><p>“Yes, I do,” Joel answered.</p><p>Jessica closed her eyes, smiled, and moved her hands over her lingerie-clad body.</p><p>“Are you thinking about your boyfriend’s hands on you?” Noelle asked.</p><p>“I am,” Jessica replied.</p><p>“Good lingerie inspires intense desire in a man,” Noelle said. “It makes him want to touch you. It makes him want to possess your body. It makes him want you in that deep, intense, overwhelming kind of way.”</p><p>Jessica opened her eyes, smiled at Noelle, and then turned her attention to Joel as she said, “You want Grant to feel that way about me, don’t you, honey? You want him to feel like he absolutely has to have me. You want him to feel like he has to fuck your wife, don’t you?”</p><p>Joel couldn’t control his desire. As much as he wanted to avoid getting an erection in the store, he couldn’t. His cock was hard. He was absolutely overwhelmed with lust.</p><p>“Yes, that’s what I want,” Joel said as he stared up at his wife in the flawless lingerie she’d changed into.</p><p>“Why don’t you give your husband a little preview of what your boyfriend is going to enjoy, Jessica,” Noelle suggested. “You can sit in his lap and let him touch you. No one else is going to come back here. It’s just the three of us.”</p><p>Jessica seemed to relish the idea of putting on a little show in front of Noelle as she approached Joel, spun around, placed her hands on his knees, and slowly sat down like she was a stripper about to begin a sensual lap dance.</p><p>She gently ground her ass into his crotch and leaned back as Joel ran his fingers over his wife’s lace-clad stomach. His erection throbbed painfully as Jessica leaned into his grasp and softly kissed his neck.</p><p>“He’s going to have me tonight,” Jessica whispered. “His hands are going to be all over my body. He’s going to possess me, to take me, to make me his while you watch.”</p><p>“What a lucky woman you are,” Noelle said.</p><p>Jessica looked over at her and smiled. “I know. I get to have the best of both worlds.”</p><p>“You certainly do,” Noelle replied. “You’re lucky too, aren’t you Joel?”</p><p>He nodded as his wife stood up and revealed the bulge Joel sported in his pants. Noelle’s eyes drifted to it and she smiled.</p><p>“He’s a very lucky man and he knows it,” Jessica added.</p><p>Joel felt lucky. He still hadn’t fully wrapped his head around the notion of giving his wife’s bull as much control as Grant had demanded – and largely taken – but there was no question each step they took provided more arousal than the last.</p><p>“If you don’t mind me asking, is your husband still permitted to make love to you?” Noelle asked.</p><p>“He is,” Jessica replied. “Though his access to my body has diminished since I met Grant. It doesn’t make sense to let Joel inside me whenever he wants anymore. Not when I have someone…well, more skilled to see to my needs.”</p><p>Joel couldn’t believe they’d segued into talking about his sexual prowess. Noelle seemed to find a certain kind of pleasure in it, though.</p><p>“He’s not allowed to cum inside me anymore, though,” Jessica added. “My boyfriend is the only man that gets to enjoy that pleasure.”</p><p>Joel groaned. He didn’t want to. He wanted to keep quiet. He couldn’t help it, though. The groan just came out.</p><p>“He seems to like that,” Noelle said. “Do you like that, Joel? Do you like that another man gets to cum in your wife and you don’t?”</p><p>Joel nodded.</p><p>“Don’t be rude, honey. Answer her question,” Jessica admonished him.</p><p>“Yes, I like it,” Joel said.</p><p>“He uses his tongue a lot more than he uses his cock these days,” Jessica said. “He’s quite good with it, too, and he’s gotten better in the past few months.”</p><p>Jessica and Noelle shared a look as Joel found himself wishing that the conversation would both go on forever and end immediately.</p><p>“Would you like to use his tongue, Noelle?” Jessica asked. “I’m sure you have no trouble finding a man to offer you pleasure, but it seems like you’re turned on and I’m quite certain that Joel could make you cum if you’d like an orgasm.”</p><p>Much to Joel’s surprise, Noelle stood up, unbuttoned her jeans, and pushed them down. She sat on the couch, spread her legs, and gestured for Joel to drop to the floor between them.</p><p>“Go ahead,” Jessica said. “Show her how talented you are. Show Noelle how much you love to worship a beautiful woman’s pussy.”</p><p>Joel couldn’t believe his wife was actually willing to let him go down on someone else, nor could he believe that Noelle wanted him to worship her pussy.</p><p>He did as he was told, though. He got on his knees between the beautiful blonde’s legs, pressed his lips against her pussy and put his tongue to work.</p><p>Noelle unleashed a quiet moan, reached out to run her hands through Joel’s hair, and let her fingers come to rest on the back of his head. She applied gentle pressure to keep him in place and began to slowly, subtly move her hips in time with the motion of his tongue.</p><p>“Is he doing a good job?” Jessica asked.</p><p>“He is,” Noelle answered. “You were right. He’s quite good with his tongue.”</p><p>“He needs to be,” Jessica replied. “He doesn’t fuck me anywhere near as well as my boyfriend. If he wasn’t good with his mouth I might not let him near my pussy anymore.”</p><p>Joel groaned into Noelle’s perfect wet pussy and she pulled him a little closer as her low, quiet moans grew more frequent.</p><p>“You’re going to make her cum, Joel,” Jessica said. “Use that talented tongue. Get her off. Make her feel good. Make her cum like a good boy.”</p><p>Joel massaged Noelle’s clit with his tongue and slipped two fingers into her pussy. He rubbed her g-spot and before long he had her thighs trembling as she grabbed a handful of his hair and pulled tight while an orgasm ripped through her.</p><p>“Fuck,” Noelle said softly. “That was incredible. Thank you, Jessica, for lending me his tongue.”</p><p>“My pleasure,” Jessica said. “Thank you for helping Joel pick out the perfect piece of lingerie.”</p><p>Noelle smiled as she ran her fingers through Joel’s hair in a soft, soothing manner. “It was my pleasure. Come back any time. Everything we sell looks incredible. Joel could even come by himself if he wants. I’d be happy to help him find something beautiful for you to wear for your boyfriend.”</p><p>It wasn’t lost on Joel that he wasn’t really a part of the conversation. He’d been used like a sex toy – neither woman had showed any desire to satisfy his cock – and now they were making plans as if his opinion or desires didn’t particularly matter. Joel couldn’t help but find pleasure in it.</p><p>“I’ll certainly send him back. It’s important to look good for the man that can actually make you cum with his cock, after all,” Jessica said.</p><p>Noelle laughed and added, “It certainly is.”</p><p>Joel wasn’t that man. Not for Jessica, at least. Grant was the man she wanted to look good for. </p><p>Grant was her bull. Joel was her cuckold, and as he was learning, that meant accepting certain realities. Thankfully, each new lesson unlocked a deeper level of pleasure.</p>